Video Post Marketing – It?s Easier Than You Think It To Be!

Every one of us has heard of video post marketing. It?s a new age marketing that has almost the same pre-requisites as TV or print marketing ? it has to have an attractive content, a catchy title, alluring graphics, appropriate lights and sounds, and everything appealing to draw audience. However, online video marketing is different from TV or print marketing in one sense ? it has got POWER!

Do you know that Google paid 1.65 billion dollars to buy YouTube, a site that was less than two years old at the time they purchased it! Why do you think Google took such a radical step? Simple, because it recognized the opportunities hidden behind video post marketing that showed a great potential to turn a business into a booming trade.

At present, there are innumerable video-post-marketing websites. Let?s take a look at the benefits that have made these sites an important element of business.

5 Biggest Benefits Of Video Post Marketing

? IT?S FREE!
? You can post your ad video to not just one or two, but several video hosting websites simultaneously. And you won?t be charged a cent!
? Video enjoys a high ranking status with some of the major search engines.
? The audience gets to SEE your product.
? You can easily explain the advantages of your product or service through the video. As people can see your product, they are more likely to believe what you say.

Who says you need a video recorder or a camera to make a video film? This is the digital world, folks! You can make a video with the help of your PC!
Don?t believe this? Well, there are online services available that can do this for you. Besides, you can watch sample videos that teach you how to carry out video post marketing. Once you learn the ropes, you can start doing things on your own. There are software available that teach you how to create a slideshow.

If you still think it?s not your cup of tea to carry out video post marketing, including making a video, think of the time when you didn?t know how to surf the net. Or the day when you first took the computer mouse in your hand. How did you feel then? And how do you feel now? Hasn?t net surfing or mouse clicking become second nature to you?

The same holds true for video post marketing! It?s just the first step that matters!

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SEO vs SEM – What’s The Difference?

If you’ve overheard people debating about SEO vs SEM, you can safely come to a very logical conclusion. These people don’t really know what SEO or SEM is. They are not alone- many people are clearing the dark about the differences between the two terms. The fact is that SEO and SEM have a lot more in common than most people realize. To make the most out of website optimization, you need to use both these aspects, not just one.

Back To Basics

The first step in clearing the air about SEO vs SEM is to understand what these abbreviations mean. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. So aren’t these two different things? Not really and this is exactly where most people make their mistake. SEM consists of different methods and strategies for promoting and advertising a website. In other words, SEO is a part of SEM- in fact, it’s probably one of the most important SEM methods used these days.

By now, it’s probably clear why the SEO vs SEM argument is a little silly. It’s a bit like saying which is better, the thumb or the hand? You need to have both components working together to have a successful online business. But let’s go a little deeper into the issue to get a better understanding of where SEO and SEM differ.

SEO And SEM

SEO basically refers to the tools and tactics that are used to optimize a website. The majority of these tools are focused on keywords and how to design the website in such a way so that it’s picked up quickly by the search engines. This includes making sure that the web pages are keyword enriched and placing the keywords in the title and domain name of the website. Alt tags are also used in the naming of images on the website.

Unlike SEO, SEM focuses on other ways to market the site as a whole- in other words, it looks at ways other than the search engines to get your website noticed. This includes submitting articles to directories and magazines as well as joining different communities and forums. Video marketing via sites like YouTube is also an important marketing method. Using Pay Per Click ads is another very popular SEM strategy.

Rather than debate about SEO vs SEM, the question should be whether you can have one without the other. Technically yes, but your overall business strategy will be one-sided as a result. Focusing simply on the search engines and keyword enrichment only reaches a portion of your potential market. Similarly, if you bank only on articles, social networking and Pay Per Click, you will not be exploiting your full market reach. A well-rounded business plan needs to have both SEO and SEM- instead of looking at SEO vs SEM, you should be looking at how they can work together to make your online business better.

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The Importance Of PPC Tracking Tool

PPC tracking is a very important tool for those who are running extensive pay per click advertising campaigns. Pay per click advertising methods have definitely emerged as a boon for the affiliate marketers. As per this method, they bid on certain keywords. In layman?s words, the advertisers purchase certain keywords with this hope that when the users search those keywords, the ads will get a guaranteed listing in the search results. This way, the advertising cost here completely depends on how many keywords you are bidding for and how much competition is associated with those keywords.

The 80-20 Rule

The PPC tracking tool can help you track the performance of the keywords. If you have already used some kind of pay per click advertisement, you probably know that there is always an 80-20 rule followed. It means that you bid for a much higher number of keywords but only 20%PRCTG% of the total number of keywords actually work and result in 80%PRCTG% of the eventual sales. Therefore, the idea here must be to concentrate only on those 20%PRCTG% of the keywords rather than wasting your money on rest of the 80%PRCTG% that are not producing good results. With the rapid popularity of the pay per click method, lots of PPC tracking tools have hit the market. Some of the big names in this regard include Google Adword tracker, Google Cash Automator, and Affiliate Radar.

Tracking Of Individual Keywords Is Important

Keyword research is important and does make the task much easier for you. But, no matter how thoroughly you have researched the keywords, you still need a PPC tracking tool to determine whether a specific keyword is performing well or not. Always remember that if you have not tracked the individual keywords thoroughly, even the best keyword research may not prove of much help for you.

The Best Tracking Tool

The Google Adword tracker is a good tool, but the problem with this PPC tracking tool is that it requires you to put a tracking code on the web page you want the search engine to redirect the traffic to. If it is your own website, you can place the code easily. However, if you are an affiliate marketer and selling products from ModernClick, Commission Junction, Clickbank or any other affiliate network, there is definitely no way out there to place the tracking codes on the sales pages.

Affiliate Radar Can Be A Good Option

Affiliate Radar is one of the latest innovations in PPC tracking tools. It can solve the problem, as it can generate unique tracking codes for each keyword. This individual tracking code is passed through the affiliate network. You can access the performance report of the keywords in the sales reports generated by the affiliate networks.

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