3 SEO Mistakes That Will Get You Google Slapped

Google is a name that almost everyone in the world knows and they should, as the world’s most widely used search engine. Different people need a website for different reasons but if your intent is to find customers, clients, or gain any form of attention then you should start focusing on getting your site to rank high in Google. The internet contains so much information that it would take a person several lifetimes to read a fraction of the information, it needs the best organization possible. That’s where search engines like Google, Yahoo, and Bing come into play. If you want people to find your site and visit it, then you should put in the effort to optimize it the right way. SEO or search engine optimization will increase the chances of your site appearing when someone searches for a word relating to your site. Sadly, the vast majority of people screw SEO up, along with their site’s ranking. This article will be discussing some of the common mistakes that occur when you’re trying to optimize your site.

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Graphics and images are a good way to give your site instant appeal, but be careful about putting too many on your site or you’ll be damaging your SEO efforts. In fact, you could reduce your search engine rankings by having too many graphics and not enough content, which is what the search engines are looking for. Even though your images might have text on them, they’re not the same as the plain text on your site. Search engines aren’t able to read images, so if your navigation links to other pages in your site are written on images, they’re useless for SEO purposes. If you do decide to use some images, keep in mind that putting your site’s keywords in the image’s ALT tag can help you. Search engines are able to read the ALT tags attributed to images and graphics, which can give your rankings a bit of a boost.

The wrong keywords can bring you the wrong type of traffic. If your keywords aren’t targeting people who can’t be converted into buyers then you will waste your time. The traffic you get isn’t much targeted, which means it doesn’t convert and give results. You should never waste your time targeting any keywords that searchers aren’t looking for. Understanding how to do keyword research correctly will greatly increase your chance of success with SEO. All you need to do is find keywords that are being searched for and give preference to ones with less competition. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.

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Never listen to SEO practitioners who tout SEO techniques that don’t use good ethics. There has been a real proliferation of SEO companies offering their services as of late. You’ll only want to use the companies that use whitehat SEO methods, and stay away from the companies that don’t. You won’t even know what hit your site until you’re de-indexed. That is why it’s necessary only to hire SEO professionals that not only have a reputation, but who will also constantly let you know where their progress lies. If they hide anything from you, they’re not the right ones to work with.

Above all, make sure your don’t use too much flash on your site if you do include images, and use ALT tags when necessary. If you use the mistakes you just learned about, you’ll score higher in the ranks and you will never see yourself banished.

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