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The Most Popular Web 2.0 Tools

By Aida M.S. on Thursday, August 20th, 2009 | No Comments

The Most Popular Web 2.0 Tools

Web 2.0 describes the changes in the attitude and trends among the online communities. The rapid development and popularity of several social networking sites has enabled the online users to contribute and share quality content. The great thing about these new technologies is that anybody can use them. All you need is a computer with an Internet connection. You do not need to pay anything extra to use the various social networking tools provided by web 2.0. Let me give you a brief insight into some of those exciting tools that is connecting the world and making the concept of global village a reality.

Social Networking Sites

There are hundreds of such websites on the Internet. Some of the best ones may include Facebook, MySpace, and Digg. Other such sites may include Twitter, Gather, and Multiply. Some of the popular networking sites for businesses are Network2Connect, Bizzyblogs, and Bizpreneur. If you are running a business and are looking for an emphatic online presence, you can also take advantage of several business directories, such as Linkedinn. All of these sites provide you with a platform to share your experiences and opinions and get benefited from the ideas that have been expressed by others. There are several things that you can do at these platform communities, such as after creating a profile page, you can write blogs, send messages to other people in the community, upload videos and pictures, invite friends, and build a friends list. These web 2.0 sites also allow you to leave comments on the profile pages of other people.

Web Forums

Forums have been around almost since the early incarnation of Internet. However, they are still very popular and have, in fact, emerged as one of the best web 2.0 tools. Try searching for a specific forum on a search engine and you will be amazed to find out that there is simply a vast jungle out there. There are thousands of forums on the Internet that cover millions of different topics and discussions.

The Platforms To Bookmark

Besides that, there are also several websites that allow you to bookmark your favorite websites. Some of these bookmark platforms may include Del.ici.ous, Pluginn, and Webmarks.

Blogs

Blogs are another great web 2.0 tool. Blogs are websites where you share your knowledge about a particular topic or subject on a regular basis. You can run blogs either for fun or to achieve some business objectives. If you want to create a blog, you can use several stand-alone sites as well, such as Squidoo, Hubpages, Blogger, and wordpress.

Video Blogging

Video blogging also plays an important role in defining web 2.0. Some of the most popular video blogging websites may include Metacafe, Youtube, Putfile, Yahoo, Google Video, DailyMotion , Sevenload, and Sumo.Tv.

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Video Marketing Vs Email Marketing – What To Choose

By Aida M.S. on Monday, August 17th, 2009 | No Comments

Video Marketing Vs Email Marketing – What To Choose?

What?s the difference between video marketing and email marketing? A lot! And it?s more apparent in the results that you get.

Video marketing vs email marketing

? Email marketing is getting obsolete. The latest on the block is video marketing. Thanks to the advent of video sites like YouTube, this marketing strategy is catching up with the new generation.
? The biggest difference between video marketing and email marketing is that emails allow your clients to only read the description of your product or service and see an image of it. On the other hand, a video allows your clients to see your product or service in action as well as hear your voice. This makes you ad more impressive and is more likely to create an urge among the audience to try out your product.
? According to marketing gurus, customers always prefer to have an opinion of others regarding a particular product or service before buying. Video marketing gives you an opportunity to invite a third party who has already used your product or service and give their opinion. You can make your video interactive. On the contrary, email marketing is one-way communication.
? There is a wide range of effects that you can use to make your ad film more appealing. Animations, lighting, sounds, morphing, cartoons, music, slideshows, flash movies, and gif images are some examples. Email marketing is just plain text with images or static illustrations!
? There are chances that a person might not read your email, as he or she may find it boring or too lengthy to read the whole description. On the contrary, video ad creates interest. Even if it?s a 5-minute long video film, you can make the audience sit and watch by adding the right kind of charm to it.

To say it in a nutshell, email marketing provides fewer options in making your promotional piece attractive. You only have words to play with to give a creative edge to the material.

On the other hand, video marketing has several choices in terms of effects that you can add to make your film interesting. You can instill emotions in video, which is not possible with emails. And it?s a known fact that emotions have a greater impact on people than mere words.

So, if you?ve been sticking to email marketing till now, it?s time to switch to video marketing. It?s the latest trend. Besides, it works better than emails. Need any better reason than this?

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