Six Tips to Increase Your Earnings From Google Adsense

Google Adsense is a very popular way to earn money from the internet. Not only big and established websites, but many small sites and blogs are also making a handsome income from Google Adsense. It enables the website owners to earn money from their sites or blogs by displaying Google Ads. When the visitors click on these ads, the site/blog owner earns some money. The amount of money earned for each click is different for different advertisements. The key to earning a good income from Google Adsense is to have a high traffic volume and displaying ads having high click value.
Here are some tips which will help you to increase your earning from Google Adsense :–

  • The first and the most important tip is to write original and high quality content for your website or blog. As the search engines love fresh content, try to update the same frequently. The content should be centered on words or phrases which are frequently searched for. These are called ‘keywords’. There are different keyword research tools which can be used for finding out relevant keywords. Always look for keywords which haveĀ  high search volumes but low competition.
  • The location of the Adsense ads is also a very important factor. The ads should be placed in a position where those are easily noticed by your visitors. The ads may be placed at the top or the right side of the page. The ads may also be placed in the middle of the content. There are many ad formats of which, The ‘Large Rectangle’ (336X280) is suitable for placing at the top of the page. Vertical ads or towers may be placed on the right side of the page. Some free space should be placed around the ads.
  • The colors of the ads should be matched with the color of your web page. The ads should be blended with the rest of the page by removing borders. It helps the ads to look like normal links of the site and not ads.
  • Get rid of public service ads which pay you nothing for showing those.
  • To get more clicks on your ads, drive as much traffic as possible. You can use article marketing, forum marketing, classified advertising, PPC and other methods to drive traffic to your site. Use SEO to place your site high on the search engine ranks. This will help to drive targeted traffic from the search engines.
  • Experiment by changing the color, location or the format of the ads to see which combination gives you the highest CTR ( Click Through Rate). Adsense provides a free tracking system which will help you to track the CTR right form the beginning and to make changes, if necessary.

 

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