Web 2.0 And Social Networking – The New Mantra In Marketing

Web 2.0 And Social Networking – The New Mantra In Marketing

As an online business, you cannot afford to be oblivious to web 2.0 and social networking. Web 2.0 is not just a slogan. It has revolutionized the way companies interact with their potential and real customers. With the help of Web 2.0, social networking companies can now get constant feedback from their customers. Companies use these very useful insights to improve their products and services and develop new business strategies.

If you are new to online business, you might be wondering what is web 2.0 and social networking. Let me start with web 2.0 first. Web 2.0 allows people to take interactive part on a particular website. What does that mean? It means that you can add all kinds of content on that particular website. Content would include video, audio, chat rooms, blogging and instant messages.

Gaining Popularity

Earlier, Web 2.0 and social networking were not that popular with companies. However, this all ended with YouTube and MySpace. Both these sites have become hugely popular, thanks to their web 2.0 social networking. These sites have caught the attention of millions of people all over the world. They have offered a platform for people to interact with people from all over the world.

Many Benefits

You might be wondering what does web 2.0 and social networking offers businesses. Web 2.0 allows businesses to conduct paperless board meetings. All the board members and staff can attend a scheduled meeting, irrespective of their geographical location. Everyone can add content and their comments to the meeting. You can exchange documents and add your notes to these documents. Web 2.0 makes business transaction smoother and efficient.


Web 2.0 and social networking has opened up a completely new way of marketing your products and services. You really do not need much training to get started. With a little bit of training, you can have a very effective marketing campaign. Moreover, you do not need a very big budget to get started. This is good news for small online businesses. Even with a limited budget, you can expect very good results from social marketing.

More and more businesses are applying web 2.0 and social networking to enhance their business prospective. Web 2.0 with social networking has improved the way businesses communicate and conduct business. Businesses are incorporating them into their core business to offer better services to their customers. Let us take the example of Nike Company. Web 2.0 with social networking has allowed customers to give feedback on their products. It even allows customers to offer their own designs. We all know that businesses always benefit from customers? feedbacks.

The net is evolving. This means that web 2.0 and social networking are also going to evolve over the years. However, for the present, they offer a wonderful and exciting new way to marketing. Web 2.0 is something that online businesses cannot afford to neglect.

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