Your Website Is One Of The Best Email Marketing Tools

Your Website Is One Of The Best Email Marketing Tools

Do you know that one of the best email marketing tools for you is none other than your own website? Most of the high earning Internet marketers are using their own websites to run a highly productive online marketing campaign.

A Good Technique For Content Site Owners

If you run an informative website, the most popular technique for you is to publish the ezine or newsletter on your website itself. There are two advantages of doing so. The biggest advantage of this method is that you are using the content of the newsletter as part of your web site content. Another advantage is that the recipients of the emails get into the habit of clicking on the links. Creating a link clicking habit is very important for those who want to make the best use of the email marketing tools. The obvious advantage is that such habits in the prospects will increase the visitor traffic on your website. What is more, if the links lead to the sales pages, it may also result in a substantial increase in sales. Besides that, when you use the email marketing method to send the email recipients to your website, you are actually branding your marketing statement, and your web site name and logo. Furthermore, if you are using Google Adsense or other such paid advertising on your site, you will also see a substantial increase in the ad revenue.

Send The Emails In Plain Text

Whatever email marketing tools that you are using, it is always better to develop the content of your email in plain text. This is especially a proven method if your objective here is to get the email marketing list of the members to the HTML version of the newsletter on your website. The content of the email here is very simple, as you just have to write a teaser text along with a link to the web page that would contain the full newsletter.

Using The Resource Box

While you are using these types of email marketing tools, you are also advised to use your resource box to soft sale the product or service that you are promoting. With the spam filters getting stricter and stricter with each passing day, it is definitely a better bet to write the emails in plain text and get the actual message read on your website.

Overall, we can see that there are plenty of advantages of using your website to run your online marketing campaign. Therefore, it is not an exaggeration to say that it is in your best interests to turn your website into one of the best email marketing tools.

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